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Just wanted to let everyone know that I will be blogging from my travels this spring break. I am going to Disneyland, Las Vegas and New Orleans (for the AMA Conference). I will post anything that I find of interest to marketing, advertising or just plain interesting. Keep posted here and you can follow me on twitter.

What does the future hold?

Hey fellow marketers,

You may be asking yourself, "How can I become a successful businessperson and not end up like MC Hammer?" Well, I don't have all the answers and my previous statement may be under speculation as I will mention in a moment, but I do have some tokens of advice.
As six other exec board members and I venture to New Orleans, LA for the AMA International Collegiate Conference, we will mingle with over 1000 fellow students and hundreds of faculty and professionals. The first piece of advice that will lead you to success will be taking place all over this conference. Networking, you've heard it before and you'll hear it again, you are only as strong as your network. I could write at least 10 more posts about specific times when networking has helped me in a situation but I won't digress. At this conference, UO AMA execs are going to bump shoulders with potential co-workers, bosses, friends and possibly interviewers. One of my main goals going to this conference will be to network, network and network.

The second key to success will tie back in MC Hammer, as many know, MC Hammer filed for bankruptcy and pretty much fell off the entertainment scene. He went back to the drawing board (returned to his faith and began preaching) and followed his heart. He also did what most entrepreneurs do when starting successful businesses, he found out a way to share his hobby. MC Hammer loves to dance and he became the co-founder of a web site that hosts dancing videos (www.dancejam.com). The second key to success while doing something you love is to be very aware of your surroundings (social media right now, for example) and leverage your network to make a substantial impact. Dance Jam has the potential to be very big and I am excited to hear more successful news about MC Hammer.

To quote the AMAers from Hofstra University that I met at last year's conference, "It's HAMA Time!"

Hope everyone has a great spring break (do a little networking this break and it could go a long way).



--Joey Mucha

Allen Hall Advertising's NVC Elevator Pitch

How do you transmit the idea of a 30 second elevator pitch if you are a student-run advertising agency? How about build a 7 foot tall 6 foot wide and 3 foot deep mock elevator cab, brand it with the client's message and place it in the middle of the business school. Don't forget the camera so that you can record the "amazing" ideas that students have stored in their minds.
Check out the pics:

Main Event 2008: Recap

The UOAMA's annual networking event took place last Wednesday (February 20th). The event had eight marketing professionals from various companies (such as Funk/Levis, The Duck Store, and more). Approximately 30 UOAMA members came out to network, eat some food and enjoy the ambiance. Professionals were given a resume packet and encouraged to share stories, experiences and advice. This year we had a dj spinning live music and the theme was monopoly. I have been a member of the UOAMA since my freshman year and this was the fourth Main Event that I have attended. It was very rewarding for my final Main Event to be such a great success. I hope next years is even better! Check out the pictures below to see some of the event.

David Funk's "must reads!"

During David Funk's visit the other week he recommended four books that any serious marketer needs to know. I thought I should pass on his insight, check them out!

"Positioning: The Battle for Your Mind"
By Al Ries, Jack Trout

"Raving Fans: A Revolutionary Approach To Customer Service"
By Kenneth H. Blanchard, Sheldon M. Bowles

"Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols"
By Henry Dreyfuss

"The Tipping Point: How Little Things Can Make a Big Difference"
By Malcolm Gladwell

Microsoft buys stake in Facebook

The founder of Facebook, Mark Zuckerberg, has entertained offers for his company in the past. Yahoo has offered $1 billion dollars for Facebook but Zuckerberg declined. Recently, Google and Microsoft have met with Zuckerberg to discuss potential partnerships. Microsoft has taken the next step in the online advertising boom and purchased a stake in Facebook for $240 million (values Facebook at $15 billion).

Click the image for the WSJ article:

Nintendo Marketer Receives Top Honors

Reginald Fils-Aime received the top honors at BrandWeek's marketer of the year awards. Fils-Aime is the President and COO of Nintendo of America. He was very humble when accepting the award and gave a lot of credit to his staff. He also attributed a lot his success to Nintendo's extremely successful product, the Wii.

Check out the the complete awards list: