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Wednesday, October 24, 2007
Microsoft buys stake in Facebook
The founder of Facebook, Mark Zuckerberg, has entertained offers for his company in the past. Yahoo has offered $1 billion dollars for Facebook but Zuckerberg declined. Recently, Google and Microsoft have met with Zuckerberg to discuss potential partnerships. Microsoft has taken the next step in the online advertising boom and purchased a stake in Facebook for $240 million (values Facebook at $15 billion).
Click the image for the WSJ article:
Click the image for the WSJ article:
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Its too bad that Microsoft will now control all banner ads on Facebook. I understand the need for the revenue, but the beauty of Facebook has always been its simplicity and 'innocent' nature. It was never a huge corporation trying to sell to 18-24 year olds.
With Microsoft now controlling banner ads, this could all change.
I feel like with the wealth of data on Facebook about its users (that they voluntarily share) can be leveraged for more creative advertising and revenue models - without sacrificing the feel and image of Facebook.
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