During David Funk's visit the other week he recommended four books that any serious marketer needs to know. I thought I should pass on his insight, check them out!
"Positioning: The Battle for Your Mind"
By Al Ries, Jack Trout
"Raving Fans: A Revolutionary Approach To Customer Service"
By Kenneth H. Blanchard, Sheldon M. Bowles
"Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols"
By Henry Dreyfuss
"The Tipping Point: How Little Things Can Make a Big Difference"
By Malcolm Gladwell
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